The are two reasons why I like ethical and professional standards in the investment industry:
- It is one of the most understandable section in the CFA curriculum
- There is so much room for improvement
According to Edelman TrustBarometer, financial service industry was ranked as the least trusted industry globally in the 2013. Here is a picture from the presentation found on Edelman web site. http://www.edelman.com/insights/intellectual-property/trust-2013/trust-across-sectors/trust-in-financial-services/ (slide 13th out of 31).
Looks like people trust Media more than their financial advisors.
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